Concept and Technology
hop Organic Keratin
With hop Organic Keratin Therapy you can offer an organic straightening service, where your clients can enjoy shinier, reconstructed and healthier hair.
Get to know this treatment in depth and incorporate this service into your salon.
Concept and technology
hop Organic Keratin
With hop Organic Keratin Therapy you can offer an organic straightening service, where your clients can enjoy shinier, reconstructed and healthier hair.
Get to know this treatment in depth and incorporate this service into your salon.
In this training, we will show you everything you need to know about the Organic Keratin Therapy hop, the products, their composition, technology and the step by step of their application. We also include tips, advice and answers to your possible questions.
Shall we start?
BEFORE WE BEGIN
Let’s talk about hair structure: hair is mainly made up of proteins, lipids and water.
If all three are present in the right proportions, we have healthy, flexible, shiny, frizz-free hair. But if any of those elements are missing, our hair won’t have the proper balance, causing dryness, breakage and frizzing.
Proteins
Provide resilience and strength
Lipids
Provide protection, flexibility and shine
Water
Maintains moisture inside the hair shaft
But, what is keratin?
Keratin is a protein that’s naturally found in human hair. In fact, hair is made up of 80% of this protein. Keratin is a peptide chain formed by a sequence of amino acids. Keratin-rich hair is healthy, flexible, soft, strong and shiny.
The adverse effects of time and the use of colouring products, highlights, blow-dryers and flat irons create gaps in the internal structure of our hair, leading to a loss of keratin, lipids and natural moisture.
THE SOLUTION
100% natural organic smoothing treatment:
Organic Keratin Therapy.
This highly innovative, exclusive treatment is based on a complex of organic acids that treat and straighten hair. A combination of 29 natural active ingredients boosted by six active botanical substances and a blend of 23 natural oils to achieve 100% naturally smooth hair.
It rejuvenates and repairs hair on the deepest level, achieving the ultimate shine and softness.
How does the treatment work?
Hop Organic Keratin Therapy is formulated with a complex of organic acids, vegan keratin, amino acids, botanical extracts and natural oils that work in synergy, penetrating the hair fibre to provide in-depth treatment.
Acidic pH and heat activate the product, creating new bonds that lock the keratin and amino acids inside the hair shaft, realign fibres, seal the cuticle and lock in lipids, temporarily altering the hair’s structure without breaking the disulfide bonds.
Hair returns to its natural state in approximately 3–6 months.
THE SCIENCE BEHIND THE TREATMENT
Organic Keratin Therapy, an exclusive formula for a 100% natural, organically straightened look.
ORGANIC ACID COMPLEX (ORGANIC ACIDS + VEGAN KERATIN + AMINO ACIDS):
Organic acids form new bonds that lock the keratin and amino
acids inside the hair shaft and seal the cuticle for long-lasting results.
Plant-based keratin, an alternative to keratin derived from
animals, repairs and strengthens hair fibre.
Amino acids can penetrate the deepest layers, filling and
rebuilding the cortex.
NEUTRALISING PIGMENTS
Blue-violet neutralizing pigments with anti-yellow effect, designed to correct and neutralise any possible unwanted tones in blonde, bleached or grey hair.
6 BOTANICAL EXTRACTS
Maintain hydration, eliminate frizz and create a protective shield against heat and external aggressors.
23 NATURAL OILS
Specifically chosen for their ability to provide intense nourishment and ultra-glossy shine.
More than five years of advanced research
A range of eco-designed, high-performance haircare
hop
Yes
Eliminates frizz
Reduces excess volume
100% natural smoothness
Ultimate shine
Strengthens hair fibre
Repairs damaged areas
Seals the cuticle
Neutralises unwanted tones
Easier brushing and less flat ironing
Shields against temperatures of up to 230 degrees
Disappears gradually, with no noticeable difference at the roots
Compatible with any other type of treatment
Creates soft, silky, immaculate, manageable hair
hop
No
Doesn’t break or permanently alter the structure of disulfide bonds
Not a permanent straightening treatment
No unseemly roots
Doesn’t thin hair
Free of formaldehyde and its derivatives
No sulphates / petrolatum / parabens / paraffins / palm oil / TEA-MEA / aluminium / mineral oil
Doesn’t give off toxic fumes
Doesn’t irritate eyes or throat
BEFORE & AFTER
Discover the before and after of HOP’s organic smoothing therapy to achieve 100% naturally smooth hair.
Natural hair with frizz and uncontrolled volume.
- Flat iron temperature: 230º
- Passes: 12
Natural hair with highlights and balayage
- Flat iron temperature: 220º
- Passes: 12
Natural hair with keratin straightening
- Flat iron temperature: 210º
- Passes: 12 and 5
Lightened, sensitized hair, lacking structure and movement.
- Flat iron temperature: 200º
- Passes: 10
Hair with balayage and a tendency to frizz, unwanted tones and sensitized ends.
- Flat iron temperature: 220º
- Passes: 10
Dehydrated coloured hair, frizzy and dull.
- Flat iron temperature: 200º
- Passes: 8
PRODUCT INFORMATION SHEETS
ORGANIC ALKALINE SHAMPOO
750ML / 25.4 FL.OZ
Deep cleansing shampoo enriched with an amino acid complex for optimal penetration of active ingredients.
BENEFITS:
- Eliminates residues: clarifies in depth and gets rid of all
unwanted build-up. - Prepares for treatment: thanks to its alkaline pH, it opens up the cuticle and prepares hair to absorb the subsequent treatment.
KEY INGREDIENT:
Enriched with LifeAlgae BioScience & Amino Acid Complex.
RECOMMENDED:
For all hair types.
HOW TO USE:
Apply on wet hair, massage in, leave on and rinse.
Apply again.
FICHAS DE PRODUCTO
ORGANIC KERATIN THERAPY
1000ML / 33.8 FL.OZ
100% natural-effect smoothing treatment.
BENEFITS:
- Provides shine, hydration and deep nourishment
- Softens and reduces volume
- Eliminates 100% of frizz
- 100% natural straight effect
- Improves hair fibre texture
- Neutralizes unwanted tones
- Free of formaldehyde and its derivatives.
KEY INGREDIENT:
Enriched with Organic Acid Complex,
Botanical actives & natural oils, and neutralising violet pigments.
RECOMMENDED:
For all hair types
Perform strand test on sensitized hair.
HOW TO USE:
Wash hair twice with Organic Alkaline shampoo. Blow-dry fully. Apply Organic Keratin Therapy 1cm from the roots. Leave on for 50-60’ as diagnosed. Remove 50-60% of product with water. Blow-dry completely with a brush. Divide the hair into 4 sections and, using a flat iron, straighten it in fine strands 6-12 times at a temperature of 190–230º C, as diagnosed. Rinse and apply a rinse or mask.
Leave on for 5’. Rinse and dry.
Active ingredients
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6 BOTANICAL EXTRACTS
CHIA EXTRACT: Protects against heat
CALENDULA EXTRACT: Protects against UVA/UVB
ALOE VERA EXTRACT: Moisturises
ST JOHN’S WART EXTRACT: Strengthens
GARDENIA EXTRACT: Regenerates
ROSEMARY EXTRACT: Antioxidant
23 NATURAL OILS
COTTONSEED OIL: Softens
COCONUT OIL: Moisturises and combats frizz
JOJOBA OIL: Reduces frizz and protects the hair against free radicals
AVOCADO OIL: Reduces dryness
ARGAN OIL: Builds up resistance to humidity
SHEA BUTTER: Repairs
BRAZIL NUT OIL: Nourishes
OLIVE OIL: Protects scalp and hair
BABASSU OIL: Repairs the cuticle
PRACAXI OIL: Conditions
SESAME SEED OIL: Rich in amino acids and vitamins B, E and K
BAOBAB OIL: Strengthens hair fibre
SUNFLOWER SEED OIL: Nourishes and softens
SAFFLOWER OIL: Increases elasticity
ABYSSINIAN OIL: Rich in Omega 3 and 6
NATURAL ALPHA BISABOLOL: Anti-irritant and anti-inflammatory properties
MACADAMIA NUT OIL: Rich in Omega 7 and 9 and vitamins B and E
SOYABEAN OIL: Repairs and protects
AMBER OIL: Ultimate shine
POMEGRANATE SEED OIL: Antioxidant
BURITI OIL: Wards off free radicals
TEA TREE OIL: Purifies
ROSEHIP OIL: Firms and nourishes intensely
Material
Contactar
Mon – Fri: 8.00am 6.00pm
Cosmética Cosbar S.L.
C. De la Vall d’Aran 15
El Prat de Llobregat
hop@montibello.education
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